The challenge:
For the shop window display at STEFFL department store in Vienna, this exact question was at the center of the concept. The extravagantly dressed mannequins with their white paper hat artworks were meant to remain clearly in focus, without being overshadowed by a dominant backdrop.

The solution:
DM CEMENT Light ANTIGRAV by SIBU DESIGN The matte concrete look brings a sense of calm to the staging and frames the presentation with a subtle, high-end material aesthetic. At the same time, the ANTIGRAV technology enables seamless installation of large surfaces — lightweight, stable, and efficient to work with..

The result:
The elegant, vibrant and premium appearance of the shop window demonstrates how material selection can intentionally shape atmosphere. This is particularly important in retail and interior design, where staging and restraint are both key.

A big thank you to our client, STEFFL department store, for allowing SIBU DESIGN to be part of this extravagant project.